Omer's Blog

Startups are hard. There are so many great founders with great business ideas yet only a few of them manage to execute their ideas, build an amazing team, create early traction and get their startup off the ground. After working with several startups, it is easy to see one common trend; most startups spend too much … Read more

Link building is always a hot topic in the SEO industry. The rules of SEO game has changed significantly but backlinks are still the most important ranking signal in Google’s ranking algorithm along with content and RankBrain. There are tons of link building techniques. But which one is more effective? Which one delivers the best … Read more

In 2008, Seth Godin said “Content Marketing is the Only Marketing Left”. 11 years later, it is safe to say he is still right. Even more so. Especially for startups and SMEs. In the world of giant PPC spendings, content marketing is how SMEs and startups compete with big companies in the digital world. Content … Read more

“A jack of all trades is a master of none, but oftentimes better than a master of one” – Haley Marie Craig What is Full Stack Marketing? The term of ‘Full-stack’ has its origins in the developer world and it is used to define a software developer who can work in any layer of the … Read more

There are laws of nature, so why shouldn’t there be laws of marketing? 22 Immutable Laws of Marketing first recommended to me by a marketing professor. I still remember that he had this to say this about the book; “If Marketing were a religion, The 22 Immutable Laws of Marketing would be its Bible.” Wow. … Read more

There is no denying that backlinks are (still) the most important ranking signal in Google’s algorithm as it was made official by Google. Often times the link profile is what separates the 3rd search result from the 3rd-page results. But link building can be challenging at times especially for industries that do not allow you … Read more